Top software as a service companies (SaaS)

The SaaS business model is a current rising trend in the field of information technology. Before jumping into establishing a software as a service company, you should learn a little about the giants in the industry. Below G.O.C would like to introduce to you the major software outsourcing companies in the world. Please note that this ranking is subjective, G.O.C evaluates software as a service companies according to the criteria of largest and oldest.

Top software as a service companies (SaaS)in 2023

G.O.C - Global Offshore Company

1. Adobe

Adobe has long been widely recognized for the superior features the company has created for users. But it wasn't until 2012 that Adobe completely transitioned its company model to SaaS, and at the same time, it transitioned its Creative suite into the Adobe Creative Could - a cloud-based subscription service that includes all of its applications. essential for designers. Since then, Adobe has been a leader in SaaS. Every year, according to NASDAQ, Adobe has revenue of about $11.6 billion.

G.O.C - Global Offshore Company

Target customers: designers

Key features:  

  • Large market share
  • Focus on developing the design segment
  • User-friendly interface
  • Adobe Sensei - artificial intelligence that supports consulting and making creative adjustments.
  • Industry-specific business solutions solve specific problems for businesses

USP: There is no denying Adobe's power in design and marketing. Adobe has made a huge transformation with its recent modern tools like 3D design and AR product creation in recent years.

2. Atlassian

Atlassian is one of the leading software providers in providing technologies for project management and enhancing team collaboration. In the third quarter of 2020, according to reliable online sources, the company's revenue was about $411.6 million

G.O.C - Global Offshore Company

Target customers: Companies with up to 10 people need to use management software

Key features: 

  • Solution suitable for team size and team function
  • Fully solve the problems the company encounters in its business work
  • Promotion if the number of users is high
  • Strong capabilities in agile product development and agile planning

USP: Management is present in most departments of the company from HR to marketing. Therefore, Atlassian products focus on increasing the productivity of each department in particular and are very popular with businesses in general.

3. Freshworks

Freshworks, known as FreshDesk in 2010, is a solutions provider for small and medium-sized businesses. The company provides a full range of tools related to human resources and customer care. At the same time, the company now also owns Al which has the ability to connect with many business networks to help you select excellent candidates and connect with many people.

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Target customers: SMEs

Key features:  

  • Freshworks Neo - Platform that combines many useful tools for departments such as sales, marketing, IT services, and human resources
  • Can be combined with many other applications such as AWS, Slack, Microsoft,... to help businesses be more productive
  • Freddy AI - Smart customer care support tool
  • Prices are appropriate depending on tools and needs

USP: Freshworks' business strategy is quite simple, with 9 current products: Freshdesk, Freshservice, Freshcaller, Freshchat, Freshteam, Freshping, FreshStatus, Freshsuccess, and Freshworks CRM, customers only need to choose the product that best suits their needs.  

4. Google 

Google is not only a very famous search engine, but its recent business support products are also very useful. Until now. Google has improved its G-suite product suite to include many appropriate applications that help improve productivity in analytical, advertising, and administrative tasks.

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Target customers: Business

Key features: Few key features of Google include: 

  • Full-featured application suite suitable for businesses
  • Many free applications
  • Friendly interface
  • Innovative technology such as: Data Studio, campaign managers, and the Google Marketing Platform
  • There are many tools for Developers

USP: Saas is not Google's main source of income. However, due to its large advertising resources and many years of experience with users, as well as global popularity, Google easily has a foothold in the SaaS segment with its suite of applications.

5. Microsoft

Microsoft - the founder of computer operating systems and office suites - has created a huge change in the SaaS segment in recent years. Up to now, in addition to classic applications such as Word, Excel, Outlook, and PowerPoint, the company also produces other applications such as SharePoint and Teams.

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Target customers: Business

Key features

  • Azure has a fixed customer file (customers who use microsoft)
  • Many different tools suitable for each customer
  • Strong linkage between applications and 3rd party applications

USP: Microsoft's competitive advantage is its large customer base and continuous innovation. Because it was born first, Microsoft trained users to get used to its interface, so Microsoft products later became more popular with users.

6. Salesforce 

Salesforce is an on-demand cloud CRM (Customer Relationship Management) platform. This is a comprehensive CRM software solution, helping to provide effective solutions for sales, management and customer care for small and medium-sized businesses. Currently, the number of businesses using Salesforce is very large because of its high security, reliability and flexible costs applicable to different business sizes.

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Target customers: Business

Key features: 

  • Focus on core values such as upgrading product functions, tools, and third-party integration
  • Einstein AI - provides many intelligent functions
  • Trailhead - good learning platform
  • Efficient system network
  • Strong data analysis ability

USP: Focus on customer management and sales department management functions

7. Xero

Xero is a cloud-based accounting tool designed for startups and small and medium-sized organizations. This tool was built in 2006. Besides, this is a great choice for people who have limited accounting knowledge and want to set their budget accurately. Xero links to a commercial checking account and will add all transactions to this system.

G.O.C - Global Offshore Company

Target customers: Business

Key features: 

  • Essential functions for the accounting department
  • The cloud platform can be combined with more than 1000 other applications
  • Affordable fees
  • The email system allows data transfer between accounting staff
  • There are many different accounting courses on offer

USP: Xero is a great choice for those with limited accounting knowledge and want to set up their banking correctly.

8. ServiceNow 

ServiceNow was designed with the purpose of automating business processes and keeping non-IT end users in mind. The platform uses various code tools that allow end users to design, test, and deploy interfaces on which they can work, develop reports, or manage tasks.

G.O.C - Global Offshore Company

Target customers: Business

Key features: 

  • The Now platform includes many useful AI functions
  • Many useful tools such as: Vaccine Administration Management and the Safe Workplace Suite
  • Can be combined with many third-party applications

USP: The Integration Hub, a low-code Dev tool for establishing connections and workplace automations within the Now platform, is a critical differentiator for ServiceNow. This allows you to connect to hundreds of business systems without writing code (it also supports PowerShell, REST, and OpenAPI customization).


If you want to find out more information about SaaS business, follow us for more. With our dedicated professional staff, contact us right now to incorporate a top leading software company in the shortest time.

G.O.C - Global Offshore Company

*Disclaimer: While G.O.C endeavors to provide accurate information, this article serves as a reference guide and should not substitute professional legal advice. Please consult G.O.C's professional team of support for advice tailored to your specific circumstances.*

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